From Summer Sale to over 200% ROI

This international travel brand wanted to boost summer bookings across the UK and Europe.
They had the audience, the offer, and the budget - they just needed a campaign that actually delivered.

The goal was simple: make one seasonal promotion stand out in a competitive travel market.
My role was to turn that idea into real, measurable bookings.

The strategy

We built the campaign from the ground up - clear, focused, and data-driven.

First, I worked with the designers to create dedicated landing pages for each market. Clean design, quick loading, and focused messaging. No clutter, no distractions, just a strong reason to book.

Then came the SEO and paid social strategy. We used a mix of search visibility, targeted social ads, and retargeting to reach the right audience - people ready to travel, not just browse. This took some research and targeting, by figuring out what audience members are likely to book during that time.

We ran A/B tests across the landing pages and ad creatives to find what worked best.
Small tweaks, such as switching headline phrasing, adjusting call-to-action buttons, and refining mobile layouts - made a massive difference.

Every stage was tracked and measured, from impressions to confirmed bookings, using Google Analytics and platform insights.

The results

The campaign delivered over 200% ROI, generating thousands of pounds in bookings from one short-term offer.
But the real win wasn’t just the revenue - it was the insight.

We learned exactly which channels drove the most conversions, which audiences responded best, and which creative formats delivered the highest engagement. That data went on to shape future campaigns and helped the team refine their ongoing strategy.

Why it worked

Because it wasn’t about shouting louder.
It was about showing up smarter.

Instead of chasing every new ad format or buzzword, we focused on understanding the audience, testing what worked, and refining every detail until the numbers made sense.

Good marketing doesn’t need to be complicated. It just needs to connect.

The takeaway

One well-planned campaign.
Targeted strategy.
Measured results.

That’s how you turn a single seasonal push into a global success story.

Want a campaign that actually works?
📧 sez@sezdg.com
📲 WhatsApp: +27 67 601 0605
🌐 www.sezdg.com